Gordon Brothers Partners with IMG to Expand Laura Ashley Globally


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Boston, April 13, 2022 (GLOBE NEWSWIRE) — Gordon Brothers, the global advisory, restructuring and investment firm and owner of British brand Laura Ashley®, has partnered with IMG to develop the iconic fashion brand , home and lifestyle in a fresh and modern way in Europe, Australia, New Zealand, China, India and the Middle East.

The brand’s multi-year partnership with IMG will create new Laura Ashley apparel, footwear, accessories, beauty, homeware and hospitality offerings through carefully selected licensing and retail partnerships and collaborations .

“We are thrilled to partner with IMG to continue to grow Laura Ashley following the success of her spring homeware collection and fall fashion collaboration last year,” said Tobias Nanda, President of Brands at Gordon. Brothers. “Our goal in working with IMG will be to select additional strategic partnerships and collaborations to help bring the brand’s distinct aesthetic to consumers around the world while continuing to grow our current brand partnerships.”

“For nearly 70 years, Laura Ashley’s signature quality designs, prints and patterns have continued to inspire the most coveted fashion styles and trends around the world,” said Tim Smith, Vice President of IMG. “We look forward to leveraging this rich heritage and the Laura Ashley archive, comprising over 98,000 unique artworks, textiles and images, to develop new fashion and lifestyle products relevant to existing fans and brand new.”

After acquiring the Laura Ashley brand, archives and associated intellectual property and announcing the partnership with NEXT plc in 2020, Laura Ashley launched her spring homeware collection online and in select NEXT stores and her fashion collaboration autumn with Batsheva in 2021 while developing brand partnerships in Korea, Japan and the United States

Gordon Brothers provides short and long term capital to transforming clients. The company lends and invests in brands, real estate, inventory, receivables, machinery, equipment and other assets, both collectively and individually, to provide customers with liquidity solutions beyond its state-of-the-art disposal and valuation services. Gordon Brothers has been actively investing in brands since 2003, partnering with leading companies to help revive and reinvent some of the world’s most iconic brands.

About the Gordon BrothersSince 1903, the Gordon brothers (www.gordonbrothers.com) has helped lenders, operating managers, advisors and investors navigate change. The company brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or stand-alone basis across four service areas: valuations, disposals, operations, financing and investment. Whether fueling growth or facilitating strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to get the most out of their assets. The company completes more than $70 billion in divestments and valuations each year and provides short- and long-term capital to transforming clients. Gordon Brothers lends and invests in brands, real estate, inventory, receivables, machinery, equipment and other assets, both collectively and individually, to provide customers with liquidity solutions beyond our state-of-the-art disposal and valuation services. The company is headquartered in Boston and has more than 30 offices on five continents.

About Laura AshleyCelebrating timeless designs, iconic prints and quintessentially British styles since 1953, Laura Ashley is one of Britain’s most beloved home and lifestyle brands. Relaunched for Spring 2021, the current collection sees the return of best-selling ranges, customer favorite prints as well as beautiful new designs inspired by the rich heritage of the Laura Ashley archives. www.lauraashley.com

About IMGIMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events each year; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, athletic training, and league development. IMG is a subsidiary of Endeavour, a global sports and entertainment company.

Lauren Nadeau
Gordon Brothers
[email protected]

Source: Gordon Brothers


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