Wonders made of art and ink


Day 4 of InkWeek was fun and an opportunity to witness some of the wonders of India’s printing, produced with the best inks and papers, with an artistic approach and ink consumer user experiences.

Day 4 of InkWeek was a visual feast with panelists showcasing the best products and designs and sharing their insights, supported by success stories (case studies).

Ashwani Kumar Sharma, President and CEO, Aseptic Liquid Packaging Company, UFlex, discussed how aseptic packaging has helped brands improve product shelf life. He also mentioned how innovation in aseptic packaging can also bring greater changes and benefits in business.

He highlighted one of UFlex’s six-layer paper-based aseptic packaging solutions with an outer poly layer, a paper layer (liquid packaging board), another poly layer, one aluminum layer and two other food grade poly contact layers.

“When the product is filled and sold, the shelf life of the product is maintained and its freshness is preserved for a very long period of time. Consumers have time and choice. This also adds to the flexibility of the packaging manufacturer”, Sharma said.

Currently, the company offers aseptic packaging solutions to three categories – juice, alcohol and dairy – and some other niche categories, such as ORC and sauces.

He said: “When we first studied the market, we thought about how to be different. Previously, some Scandinavian countries held the market share, followed by China. We noticed that no measure no major step had been taken to improve the aesthetics of the pack. All the products looked the same except for the inks used and the cardboard shapes.”

That’s when UFlex came up with the project, but with a different approach, unlike anyone else on the market.

It introduced stamped cartons and holographic cartons, which did well in the market. The company has a unit in Sanand with most machinery coming from Germany, Italy and the United States.

Sharma added, “Over the past four years, we have experienced 100% year-on-year growth with a CAGR of 80%. We also doubled our capacity from 3.5 billion to 7 billion. »

Sharma said that UFlex is trying to grow with the aim of becoming the world’s second-largest roll-fed technology company in the next five years.

The session was attended by Mayuri Nikumbh, Head of Design at Conran Design Group. She talked about some of the latest designs and brand strategies curated for international brands such as Zydus, Teva and Danone.

Nikumbh said, “We use design to inform, inspire and engage people. Branding is at the heart of everything we do. It is an important part of brand building.

She added, “Communicating with stakeholders is important in communicating business purpose and performance, which is done largely through print, but also with a digital presence.”

She believes that by creating impactful brand transformations, the transformation is not just about the parent brand, but spills over to the sub-brands as well.

Addressing the aspect of over-engineering packaging, Nikumbh said, “Over-engineering packaging increases the use of raw materials; mainly seen in e-commerce and pharmaceutical packaging. Outside of packaging, over-engineering is often seen in print effects.

Pune-based Sahil Girish Rao, Director at Akruti Print Solutions and Unbox Packaging, followed the session. He presented some of the great innovative projects for foreign companies.

He walked viewers through case studies of a saxophone packaging project and ayurvedic cigarettes. He believes that the quality of materials is paramount to undertake such crucial projects.

“People still spend a lot on packaging; we just have to give them the right product,” Rao added.

KG Sharma, Director of Miraj Multicolour, shared the success story of his Udaipur-based company. “In the beginning, we were supplying the ice cream industry. In two years, we became the main supplier. Today, we have a world-class factory in Udaipur,” he added.

He suggested that timely sourcing is very important in the service industry, such as packaging.

The next session from Shail Patel, Director of Gujarat Print Pack Publication, touched on some of the anti-counterfeit aspects of packaging and how the company has used ink technologies to achieve the desired results.

He explained how inks were often behind the scenes of printers and highlighted the importance of innovation and standardization of inks.

He also explained how counterfeiting is a major concern for any business. “This can be solved by harnessing the power of printing,” he suggested, citing ink technologies, reactive inks, invisible inks, specialty pigments, thermo/photochromic inks and inks to scratch that his company uses to help his customers.

He also presented a case study of a label packed with security features for a textile manufacturer. Patel said implementing these features could make it difficult for counterfeiters to imitate.

He said, “Print plays a huge role in anti-counterfeit functionality. It gives products a head start.

Anoop Venugopal, Technical Director at Anaswara Offset, explained how the inks helped his business succeed. The session was a visual feast with presentations of artistic, colorful and unique award-winning projects.

He said inks play a major role in projects that require a solution-specific approach. He explained how a project for Incredible India won a national award, with the company’s artistic approach and use of value-added colors and treatments.

Venugopal also presented projects based on Product Centered Development (a book based on kalamezhuthu), specialty products (Kathakali playing cards for the gift segment and award-winning textured wedding cards).

“We see printing as an art form and try to convey it to our products and be consistent with it in all of our projects through a blend of traditional and scientific approaches,” said Venugopal, who was evident in the products featured and probably the reason the company has over 200 awards to its credit.

In the last session, Jayant Mardikar, Commercial Manager at Parksons Packaging, discussed his company’s main focus areas. It was about eliminating plastics, exploring new technologies, new liquid packaging lines, litho laminated cartons, toy packaging and alcobev segments, and new design inventions.

He talked about the different inks used by the company, such as UV, conventional, gravure, metallic, UV screen printing and low migration inks. It elaborated on several surface finishes done by Parksons.

He highlighted how the use of statistical QC tools mitigates makeready and printing waste. He also revealed how Parksons adopted processes to reduce emissions and improve the overall industrial ecosystem.

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