Free posters, batting gloves and bobbleheads are great, but the Seattle Mariners are leveraging futuristic technology to celebrate baseball’s past with a non-fungible gift (NFT) at an upcoming game.
The digital collectible will take the form of a commemorative ticket for fans attending Game 1 of a doubleheader against the Los Angeles Angels on Saturday. The artwork features current players JP Crawford, Logan Gilbert and Ty France and pays homage to the Seattle Steelheads, a 1946 Negro League franchise.
A personalized notation of the game date, game and ticket holder seat locations is also included, according to the Mariners. For fans who are more accustomed to following RBI, OBP and ERA rather than NFT, get more details here Browser FAQs.
The team has partnered with Candy Digital, a division of sports e-commerce company Fanatics, which offers digital assets to fans and collectors and serves as Major League Baseball’s official NFT ecosystem. NFL legend Peyton Manning is among the investors in the company, which was worth $1.5 billion last fall.
“We are constantly looking for innovative ways to enhance our fans’ experience and creating this digital collectible is a new way for fans to connect with the rich history of the Negro Leagues and baseball in the Northwest. “said Gregg Greene, vice president of marketing for the Mariners. , said in a statement.
To receive the NFT, fans must have a game ticket in the MLB Ballpark app or Apple Wallet for the game at T-Mobile Park. Attendees with a ticket will receive a redemption email on or around June 20.
NFTs are an emerging technology that allows users to secure sole ownership of artwork, videos, photos, and other digital content on the blockchain. The craze has taken off over the past two years, with sales of digital art, avatars and more reaching multimillion-dollar levels.
But sales are down and an “NFT drop is real” according to recent data, suggesting that “the crypto or web3 market is in a period of correction – what some describe as a ‘winter’”. TechCrunch reported.