A Buyers-Sellers Meeting (BSM) was organized on Saturday by the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry in association with the Jammu Trade Promotion Organization and Kashmir (JKTPO) to uplift the handicraft community of Kashmir. The gathering was organized under the One District One Product (ODOP) initiative at the banquet hall of the Sher-i-Kashmir International Conference Center to promote Kashmiri art.
Kashmiri craftsmanship products like carpets, shawls, woodcarving, crewel and embroidery did not fetch better prices despite their fine quality. It has been reported that many craftsmen have changed their professions and so with the aim of promoting local works of art and uplifting the community of craftsmen, the government organized the meet. The Buyers-Sellers meeting offered sellers in the valley a good return without any intermediary. The meeting provided a platform where different government departments and institutions came together to boost trade in local products.
DPIIT Additional Secretary Sumita Dawra highlighted the excellent quality of Kashmir produce and said, “We all know that the quality of produce in Jammu and Kashmir is excellent. The purpose of the meeting is to provide a economic value to local artisans on a larger scale.” Vendors, traders, farmers and aggregators from various districts of Jammu and Kashmir showcased their products unique to the valley including the famous Kashmir saffron, hand-knotted carpets, Pashmina shawls, bats. Kashmir Willow mouse, the crewel, etc.
“We are on board on various e-commerce platforms and thanks to One District One Product, we now understand the market much better. My product is silk and it is a good platform to give access to my artisans” said Shaila Imran, a silk seller from Pulwama. Few years ago Kashmiri Chamber of Commerce and Industry (KCCI) also organized specific buyer-seller meeting in collaboration with Jammu and Kashmir Bank limited to promote Kashmiri art and now this buyer-seller meeting is one of the important stages of development. for the promotion of Kashmiri art. (ANI)
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