Express press service
Art and design have always played an important role in bridging the gaps created by geographic and linguistic differences. Keeping this in mind, Museo Camera, Center for Photographic Arts, Gurugram, hosts ‘PoszTerra’. This traveling exhibition includes a selection of posters created by artists from the Visegrád Group, the cultural and political alliance of the Czech Republic, Hungary, Poland and Slovakia. Speaking of hosting ‘PoszTerra’ in a space dedicated to photography, Aditya Arya, Founder of Museo Camera, explained, ”PoszTerra’ is not just about crossing geographical boundaries, but also about breaking through existing conventions and borders. art. Museo Camera not only deals with the history of photography, but also with arts and graphics. You can look at this exhibition and say ‘This is not photography!’ but no, graphics are linked to photography.
Local designs that bridge differences
Through a selection of 72 works, this exhibition gives an overview of the culture and heritage of the four countries of Central Europe. The thoughtful yet simple designs allude to the unbridled imagination of these 12 artists. These posters rightly communicate the desired message despite differences in language and cultural symbols. This only goes to prove that art is one of the most powerful means of communication that can transcend languages. Although the posters tie in with each nation’s local culture – many posters have cultural symbols, including emblems painted in the colors of their national flag – the themes explored here are universal. By addressing important societal issues prevalent in all societies, this assortment of posters aims to enlighten a universal audience.
Draw inspiration galore
Theater and films are a common influence in ‘PoszTerra’. For example, the Hungarian painter István Horkay produced a poster that pays homage to the Polish writer and playwright Witold Gombrowicz. The graphic illustration is inspired by Iwona, ksiezniczka Burgunda (Yvonne, Princess of Burgundy), a play written by Gombrowicz. Similarly, Pluta Wladyslaw from Poland created a simple yet ingenious poster inspired by William Shakespeare’s play Macbeth. In this piece, the letter E in the word ‘Macbeth’ is rotated 90 degrees counter-clockwise to form the shape of a crown. “You know, the beauty of these posters is the simplicity. People asked me if they could buy them. But look at the posters, they are so well done; absolutely effortless,” Arya commented.
We caught up with Shreya Khanna (24) from Gurugram at the museum on Saturday, who concluded: “There are themes that have been captured very well that I wouldn’t have really thought of. The way these elements are juxtaposed really speaks to me.