BMW iX brings digital art mode to the cabin


Looks like BMW wants to add some stylish works of art to the interior of its iX SUV. BMW has collaborated with Chinese artist Cao Fei to create Digital Art Mode for the interior of the BMW iX, a first for BMW. Cao Fei was the artist behind the 18th BMW Art Car M6 GT3, in 2017, so she has a history with the brand.

BMW Digital Art Mode is basically a mode that displays custom artwork, designed by Fei, on the driver’s main screen and on the iDrive screen. The first work of art to be exhibited is called the “quantum garden” and consists of digital galaxies; light beams, points and colors; and the nebulae move closer and further away from each other. It is designed to represent the invisible connections we have with each other.

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“2017 was a spectacular year, a time when humanity embraced the advent of artificial intelligence. During this time, I used augmented reality to create the 18th BMW Art Car, a car with a clean aura, enhanced by new technologies. 2021 has been a difficult and special year. As humanity was stuck and helpless, the world moved forward with determination into the Metaverse, the era of virtual immersion. This is the very moment that I was once again invited to participate in the revolutionary digital art mode of BMW1, ”said Cao Fei.

“My work ‘Quantum Garden’ gives the BMW driver the chance to experience the ever-changing digital landscapes of a multifaceted universe in a screen world, where abstract poetry and sensory pixels intersect. Its network of open specters connects our hearts to the call of goodwill from the depths of the universe.

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Digital Art Mode will be a customizable feature for the curved main screen of the BMW iX. However, it will also come to select other models in the future and will even be available as a downloadable option for existing cars that don’t have it.

Rolls-Royce grabbed the headlines with the release of the Phantom as there were artwork displayed in the dashboard. While this new digital art doesn’t look as impressive as the physical artwork built into a Rolls’ dash, it’s the next best thing.


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