Are you ready for a return to paisley print? | Architectural Summary


The floral print heritage for which Laura Ashley has been known for almost 70 years, and the first appearance of cashmere in the historical brand’s extensive catalog dates back to the clothing prints of the 1950s. The company did not fully expand into the home furnishings category until the 70; there is a publicity photo from 1972 which features a paisley-printed tablecloth among a tent-like backdrop of patterned curtains, wallpaper and bedding.

“Paisley patterns have a strong influence on our brand DNA,” says Helen Ashmore, Head of Design at Laura Ashley. “The curved shapes and pod-style patterns that signify a paisley print bring a wonderful, exotic feel to any collection and the two-tone color combinations have timeless appeal in modern interiors. both minimalist and maximalist, which is what makes its appeal so wide-ranging. According to Helen, “the brand started out using them as small-scale monochromatic prints that worked alongside our floral prints that were so of that moment.”

When Vera Bradley was established in 1982, co-founders Barbara Bradley Baekgaard and Patricia R. Miller were on a mission to bring to the world colorful handbags and luggage that made a bold statement. It wasn’t until the ’90s that the company began adding cashmere to its quilted cotton bags and eventually hit its stride as budding millennials developed a new sense of preppy style that stood out from their mothers. in love with Lilly Pulitzer. Soon, the signature print became the brand’s entire identity and was fully embraced by the middle and upper class. Even so, Vera Bradley was more accessible than most, with a price range of $18 to $540 across all categories.

If you go to my parents’ house in suburban New Jersey, you’ll find a rack of Bermuda pink bags – a retired model from Vera Bradley’s spring 2005 collection—at the top of the closet, in my childhood bedroom. I vividly remember the feeling of excitement that filled me when my mother took me to the local boutique that sold the brand so I could pick out a new accessory for my growing collection of (emotional) luggage. Before you call me out for unlocking these suppressed memories, know that I was a college kid coming of age at a time when everyone was sliding down that slippery slope.

A close up of the paisley print set on a sheer chair.

Photo: Marissa Boone

A campaign image from ARQ’s paisley print collection.

Photo: Marissa Boone

For Abigail Quist, founder of independent clothing brand Arq, some of her fondest early memories feature a cameo from the print. They appeared in her grandfather’s tuxedo jacket with cashmere silk lining and leather slippers, and a hand-sewn quilt her grandmother, Lena, made of silk velvet and cotton ties. silk. Last May came full circle when Arq presented cashmere to its collection of responsibly sewn organic base layers. “You can always count on fashion being somewhat cyclical, but it’s fun to see what really takes hold in a broader resurgence,” Abigail says in an email. “Paisley feels really good and luxurious and fun right now in the context of intimates.”


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